The Beckham Experiment

The Beckham Experiment

How the World's Most Famous Athlete Tried to Conquer America

Book - 2009/07/14
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Describes the politics and publicity behind the 2007 business venture in which David Beckham joined the Los Angeles Galaxy soccer team in an attempt to popularize the sport in the United States.
Publisher: New York : Crown Books, 2009/07/14
Edition: 1st ed
ISBN: 9780307407870
030740787X
Branch Call Number: 796.334 WAH
Characteristics: viii, 294 p. : col. ill. ; 25 cm

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RonNasty64
Nov 06, 2009

LONDON —AP. Friday, Nov. 06, 2009
David Beckham earned nearly $16.5 million from personal sponsorship deals during his first full season with the Los Angeles Galaxy.
The England midfielder's latest accounts show that his marketability was unaffected by his move from Real Madrid to the United States, where soccer is less popular.
Newly released figures from the official British company registry show that Beckham's income from his Footwork Productions company in the year ending Dec. 31, 2008, soared by 91 percent from the previous year .
Beckham's global appeal is likely to be helped by a second five-month stay at AC Milan beginning in January, which will boost his chances of going to a fourth consecutive World Cup with England.

http://www.theglobeandmail.com/sports/soccer/beckhams-off-field-revenue-soared-after-la-move/article1354063/

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