The Beckham Experiment
How the World's Most Famous Athlete Tried to Conquer AmericaBook - 2009/07/14
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LONDON —AP. Friday, Nov. 06, 2009
David Beckham earned nearly $16.5 million from personal sponsorship deals during his first full season with the Los Angeles Galaxy.
The England midfielder's latest accounts show that his marketability was unaffected by his move from Real Madrid to the United States, where soccer is less popular.
Newly released figures from the official British company registry show that Beckham's income from his Footwork Productions company in the year ending Dec. 31, 2008, soared by 91 percent from the previous year .
Beckham's global appeal is likely to be helped by a second five-month stay at AC Milan beginning in January, which will boost his chances of going to a fourth consecutive World Cup with England.
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