The End of the World as We Know It

Book - 2009/11/03
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Critically examines the influence of Google, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's prospects.
Publisher: New York : Penguin Press, 2009/11/03
ISBN: 9781594202353
Branch Call Number: 338.761 AUL
Characteristics: 384 p.


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bgv69 Oct 01, 2015

It is an interesting book about the beginning of Google, but the scandals and the failures are not even touched (failure to create a social media competitor to Facebook, how they acquired Android, the map applications, etc...) which in fact shows an external view (picked from media ) rather than an internal view of reaching major decisions. There are more interesting books about Google as an organization.

SFPL_RicardoA Feb 09, 2015

If you can get past all the digital marketing and advertising analytics explained in this book, you will actually learn interesting facts about the story and people behind the company that became the biggest one in the online world. Worth reading.

justintsai99 Apr 11, 2013


gwsuperfan Sep 16, 2010

While "Googled" provides a detailed history of the search engine giant and how it operates differently from its competitors, it asks as many questions as it answers. The insights into corporate culture are instructive, but beyond naming the obvious competitors not much thought or analysis is given as to where Google and society at large are going.

Jul 07, 2010

The first third of the book is well written and engaging; the founders are fascinating characters and I loved the descriptions of how the engineers came up with new ways of advertising on the web. But halfway through this got boring. The more Google grew, the less interested I became. Still wish I had a few of those stock options, though.


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