Now You See It

Now You See It

How the Brain Science of Attention Will Transform the Way We Live, Work and Learn

Book - 2011
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Penguin Putnam
A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.





Baker & Taylor
Documents a 2003 experiment at Duke University where the author had free iPods issued to the freshman class to see how the device could be used academically, in a report that reveals other technological ideas that are revolutionizing education.

Baker
& Taylor

Documents the course of a radical 2003 experiment at Duke University where the author, a co-creator of the Center for Cognitive Neuroscience, had free iPods issued to the freshman class to see how the device could be used academically, in a report that reveals other technological ideas that are revolutionizing education. 30,000 first printing.

Publisher: New York : Viking, 2011
ISBN: 9780670022823
0670022829
Branch Call Number: 153.733 DAV
Characteristics: 342 p

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JudithE
Jun 08, 2013

Brilliant, fascinating, enlightening, great for discussion points. Highly recommended if you want to learn more about the brain and about attention, particularly in the digital era..

d
Drayjayeff
Jan 19, 2012

-mixed feelings about this book, although it's a very interesting read. Davidson is a down-to-earth observer; a smart commentator and an engaging story-teller. There are terrific anecdotes here about the fascinating characters who, as "early adapters", are the movers and shakers in new types of learning and working. Exploring the intersection of neurological insights and technological developments in the interests of revamped pedagogical theory and practice, she offers a plethora of intriguing and persuasive examples. While reading, her enthusiasm is infectious, but I'm still processing the information and assessing the insights. Having virtually no interest in electronic gaming, I have to say I'm skeptical about its worth, despite evidence of putative value for education and maintaining a youthful, flexible brain. Davidson's take is almost giddily optimistic at times, and she doesn't address concerns raised by other authors such as those in Virtually You: The Dangers of the E-personality.

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