Now You See ItNow You See It
How the Brain Science of Attention Will Transform the Way We Live, Work and Learn
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Book, 2011
Current format, Book, 2011, , Available now.Book, 2011
Current format, Book, 2011, , Available now. Offered in 0 more formatsDocuments a 2003 experiment at Duke University where the author had free iPods issued to the freshman class to see how the device could be used academically, in a report that reveals other technological ideas that are revolutionizing education.
Documents the course of a radical 2003 experiment at Duke University where the author, a co-creator of the Center for Cognitive Neuroscience, had free iPods issued to the freshman class to see how the device could be used academically, in a report that reveals other technological ideas that are revolutionizing education. 30,000 first printing.
A digital innovator shows how we can thrive in the new technological age.
When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.
This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.
Documents the course of a radical 2003 experiment at Duke University where the author, a co-creator of the Center for Cognitive Neuroscience, had free iPods issued to the freshman class to see how the device could be used academically, in a report that reveals other technological ideas that are revolutionizing education. 30,000 first printing.
A digital innovator shows how we can thrive in the new technological age.
When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.
This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.
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