The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human NatureBook - 2011
Argues that there is an underlying evolutionary basis for consumer behavior and explains how most acts of consumption result from four key Darwinian drives--survival, reproduction, kin selection, and reciprocal altruism.
Publisher: Amherst, N.Y. : Prometheus Books, 2011
Branch Call Number: 339.47 SAA
Characteristics: 374 p. : col. ill.; 24 cm