Book - 2011
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Random House, Inc.
Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men reallythink about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Baker & Taylor
Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams.

& Taylor

Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.

Publisher: S.l. : Crown Archetype 2011
ISBN: 9780385531733
Branch Call Number: On Order
658.83 LIN 2011


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Jan 20, 2013

Lindstrom's two books (including Buy-ology) are not books for those who want a 'quick fix' - they are chock full of a wide variety of examples - which should engage a wider variety of readers. The neuroscience is as up-to-date as print medium allows. His writing is conversational and he admits he, himself, has fallen prey to marketing. The best way for us to not fall prey to marketing schemes - which do appeal to our brains - is to understand how the brain works so one can repel marketing advances.

Jun 22, 2012

I could not finish it. I found that each chapter was trying to make a point (ex. companies target children and babies to become future consumers, or companies try to make their store look natural and fresh so you think their food is healthy) and there would be pages and pages giving examples. It was kind of like listening to a university professor drone on and on, and you just want him to stop talking and you keep looking at your watch. Whenever this happened, I started skimming and skipping pages. I think if you are an observant consumer, you know a lot of the material already. Nothing surprised me too much.

Pippi_L Jan 23, 2012

The average 3 year old can recognize 100 brands. If you ever doubted the power of advertising this book is for you!


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AbigailCurious Jan 06, 2015

AbigailCurious thinks this title is suitable for 13 years and over

Oct 02, 2013

Eithelen thinks this title is suitable for All Ages


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