Inside Coca-Cola

Inside Coca-Cola

A CEO's Life Story on Building the World's Most Popular Brand

Book - 2011
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A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Publisher: New York : St. Martin's Press, 2011
Edition: 1st ed
ISBN: 9780312617950
031261795X
Branch Call Number: B ISDELL
Characteristics: 254 p
Additional Contributors: Beasley, David 1958-

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writermala
Apr 04, 2016

This book is billed as 'A CEO's life story of building the world's Most popular Brand.' Indeed it is the story of Coke and its growth along with Neville Isdell's rise in the company. However, it is more than that. It talks about the politics in various areas that Isdell served in and the culture in Africa, Asia, and Europe. All in all it makes for interesting reading.

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