The Face-to-face Book

The Face-to-face Book

Why Real Relationships Rule in A Digital Marketplace

Book - 2012
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Marketing experts Keller and Fay, of the Keller and Fay Group, argue that social networking cannot truly replace face-to-face conversations by using numerous examples and case histories of successes and failures, focusing on the "social" in social media, and suggest that producing conversations, interactions, and social influence should be the object of marketing.
Publisher: New York : Free Press, 2012
Edition: 1st Free Press hardcover ed
ISBN: 9781451640069
Branch Call Number: 658.87 KEL 2012
Characteristics: xv, 287 p. : ill. ; 24 cm
Additional Contributors: Fay, Brad


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