The Face-to-face Book

The Face-to-face Book

Why Real Relationships Rule in A Digital Marketplace

Book - 2012
Average Rating:
Rate this:
Marketing experts Keller and Fay, of the Keller and Fay Group, argue that social networking cannot truly replace face-to-face conversations by using numerous examples and case histories of successes and failures, focusing on the "social" in social media, and suggest that producing conversations, interactions, and social influence should be the object of marketing.
Publisher: New York : Free Press, 2012
Edition: 1st Free Press hardcover ed
ISBN: 9781451640069
1451640064
Branch Call Number: 658.87 KEL 2012
Characteristics: xv, 287 p. : ill. ; 24 cm
Additional Contributors: Fay, Brad

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at ELPL

  Loading...
[]
[]
To Top