Small Business Marketing for DummiesBook - 2012
A comprehensive guide to marketing a small business that covers customers, competitors, goals, objectives, strategies, budget, establishing a brand, creating and placing advertisements, brochures, promotions, and other related topics.
Publisher: Hoboken, NJ : John Wiley & Sons, c2012
Edition: 3rd ed
Branch Call Number: 658.8 SCH 2012
Characteristics: xviii, 364 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)