Masters of Disaster

Masters of Disaster

The Ten Commandments of Damage Control

Book - 2012
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Discusses how to reinforce marketing campaigns and minimize professional damage in the face of a crisis, covering everything from managing media to confronting detractors and using examples of such clients as Bill Clinton and Goldman Sachs.
Publisher: New York : Palgrave Macmillan, 2012
Edition: 1st ed
ISBN: 9780230341807
Branch Call Number: 658.405 LEH 2012
Characteristics: 252 p. ; 25 cm
Additional Contributors: Guttentag, William
Fabiani, Mark


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