Masters of Disaster
The Ten Commandments of Damage ControlBook - 2012
Discusses how to reinforce marketing campaigns and minimize professional damage in the face of a crisis, covering everything from managing media to confronting detractors and using examples of such clients as Bill Clinton and Goldman Sachs.
Publisher: New York : Palgrave Macmillan, 2012
Edition: 1st ed
Branch Call Number: 658.405 LEH 2012
Characteristics: 252 p. ; 25 cm