Guerrilla MarketingGuerrilla Marketing
Easy and Inexpensive Strategies for Making Big Profits From Your Small Business
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Book, 2007
Current format, Book, 2007, 4th ed., Completely updated and expanded ed, No Longer Available.Book, 2007
Current format, Book, 2007, 4th ed., Completely updated and expanded ed, No Longer Available. Offered in 0 more formatsAn expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
<strong>NATIONAL BESTSELLER<br><br>The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. <br><br></strong>Jay Levinson's<em> Guerrilla Marketing</em> revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. <em>Guerrilla Marketing </em>is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
<div>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including<br><br>* strategies for marketing on the Internet (explaining when and precisely how to use it)<br><br>* tips for using new technology, such as podcasting and automated marketing <br><br>* programs for targeting prospects and cultivating repeat and referral business<br><br>* management lessons in the age of telecommuting and freelance employees<br><br>Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.</div>
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
<strong>NATIONAL BESTSELLER<br><br>The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. <br><br></strong>Jay Levinson's<em> Guerrilla Marketing</em> revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. <em>Guerrilla Marketing </em>is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
<div>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including<br><br>* strategies for marketing on the Internet (explaining when and precisely how to use it)<br><br>* tips for using new technology, such as podcasting and automated marketing <br><br>* programs for targeting prospects and cultivating repeat and referral business<br><br>* management lessons in the age of telecommuting and freelance employees<br><br>Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.</div>
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- Boston : Houghton Mifflin, 2007.
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