Get up to Speed With Online Marketing

Get up to Speed With Online Marketing

How to Use Websites, Blogs, Social Networking and Much More

Book - 2012
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PEARSON
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
  • Create a website
  • Get found on Google
  • Get your email marketing right
  • Create content your market will value with blogs, podcasts, video and images
  • Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
  • Develop a coherent online marketing plan
  • Manage your online marketing workload
  • Measure your results


Book News
Reed, a social media consultant, offers a guide to online marketing for new and aspiring business owners that explains how to build a website, increase search engine rankings, build an email list and blog, use podcasts, produce online video, showcase the business on photo-sharing sites, and choose and use social networks like Facebook, LinkedIn, and Twitter, as well as make money in virtual worlds, get discovered on social bookmarking sites, and find a consultant to help. Example businesses are included. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Publisher: Upper Saddle River, N.J. : FT Press, c2012
ISBN: 9780133066272
0133066274
Branch Call Number: 658.87 REE
Characteristics: xiii, 250 p. : ill. ; 23 cm

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