Word of Mouth Marketing
How Smart Companies Get People TalkingBook - 2012
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
Publisher: Austin, TX : Greenleaf Book Group Press, c2012
Edition: 3rd ed
Branch Call Number: 658.87 SER
Characteristics: xix, 213 p. : ill. ; 23 cm