The Power of Why
Breaking Out in A Competitive MarketplaceBook - 2013
Win and keep customers by speaking to what they want to buy instead of what you want to sell. The Power of Why shows readers how to elevate their business performance. As Weylman explains, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again” or “Rated best service three years running” doesn’t engage buyers emotionally. It’s seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it’s the company’s DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise—“We solve your tax problems”—couldn’t be more buyer-centric. And they deliver. With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the essential manual for business survival and growth.
When customers are deciding to buy, they have one focus: they want to know WIIFM (What’s In It For Me). The Power of Why reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Baker & Taylor
Offers easy to follow strategies for companies of all sizes to help win and retain customers by practicing buyer-centric thinking that explains “what's in it for me?” to interest and engage the target audience. 30,000 first printing.
Offers strategies for companies of all sizes to help win and retain customers by practicing buyer-centric thinking that helps to interest and engage the target audience.