The Art of the Pitch

The Art of the Pitch

Persuasion and Presentation Skills That Win Business

Book - 2012
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Baker & Taylor
Offers lighthearted and accessible recommendations on how to make effective and persuasive presentations that can transform great ideas into profitable business practices, sharing tools designed by the author for advertising and marketing professionals to counsel readers on such skills as connecting with an audience and keeping concepts simple.

McMillan Palgrave
An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Publisher: New York : Palgrave Macmillan, 2012
Edition: 1st ed
ISBN: 9780230120518
Branch Call Number: 658.45 COU
Characteristics: x, 240 p. : ill. ; 25 cm


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