The Triumph of William McKinley

The Triumph of William McKinley

Why the Election of 1896 Still Matters

Book - 2015
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Baker & Taylor
A reassessment of the 1896 presidential election explores McKinley's role in ending a period of bitter political gridlock and reforming his party to create a governing majority that dominated politics for subsequent decades.

Findaway World Llc
From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted thirty years.

Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley’s campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now.

A talented politician and reserved Ohioan, McKinley (called “The Major”) changed the arc of American history by running the first truly modern presidential campaign. Knowing he didn’t stand a chance with the GOP’s traditional base of supporters, he did the unthinkable and reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic Church leaders. Running on the slogan “The Man Against the Bosses,” McKinley also took on the moneymen who controlled the party by doling out favors. He even deployed what we would consider modern tactics, including micro-targeting voters with the use of the latest technology. Above all, he offered bold and controversial answers to the nation’s most pressing challenge: how to make a new, more global economy work for everyone. And although he alienated factions within his party and longtime allies, he won the White House.

The 1896 election is a compelling drama in its own right, but McKinley’s brilliant strategies offer important and powerful lessons for both political parties today.

Publisher: New York : Simon & Schuster, 2015
New York : Simon & Schuster, 2015
ISBN: 9781442396418
9781442396401
9781476752976
9781476752969
1476752966
9781476752952
1476752958
Branch Call Number: 324.97 ROV 2015
Characteristics: pages cm

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Vincent T Lombardo Mar 18, 2016

Prodigiously researched, well-written, and very informative! I thoroughly enjoyed this book! I learned a lot and I highly recommend it if you are a history buff or political junkie!

c
csisson74
Feb 29, 2016

to me this was a tough read, and I generally like books about presidents and elections. a large majority of the book revolves around the Free Silver vs Gold Standard debate of the time. and if you don't understand and/or care about it, you'll lose interest.

pw1040 Dec 21, 2015

This is an "I did not know that" book. Very easy to read. Informative as to the political customs of the time.

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