Play It Loud

Play It Loud

The Epic History of the Style, Sound, and Revolution of the Electric Guitar

Book - 2016
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Random House, Inc.
"Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history, musical history, race, politics, business case studies, advertising, and technological discovery." —Daniel Levitin, Wall Street Journal

An unprecedented history of the electric guitar, its explosive impact on music and culture, and the players and builders who brought it to life


For generations the electric guitar has been an international symbol of freedom, danger, rebellion, and hedonism. In Play It Loud, veteran music journalists Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned.

Play It Loud uses twelve landmark guitars—each of them artistic milestones in their own right—to illustrate the conflict and passion the instruments have inspired. It introduces Leo Fender, a man who couldn't play a note but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most significant social movements of the twentieth century are indebted to the guitar: It was an essential element in the fight for racial equality in the entertainment industry; a mirror to the rise of the teenager as social force; a linchpin of punk's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes, Annie Clark (aka St. Vincent), and Dan Auerbach of The Black Keys bringing some of the earliest electric guitar forms back to the limelight.

Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai, and dozens more players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution.

Baker & Taylor
Uses twelve landmark guitars to illustrate the history of the instrument, and also features interviews with notable guitar players, including Keith Richards, Carlos Santana, and Eddie Van Halen.

Baker
& Taylor

For generations an international symbol of freedom, danger, rebellion, and hedonism, the electric guitar had an explosive impact on music and culture. Now Tolinski and di Perna tell the story of its inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned. They use twelve landmark guitars-- each of them artistic milestones in their own right-- to illustrate the conflict and passion the instruments have inspired.
Two veteran music writers bring to life the history of the electric guitar using 12 landmark instruments to illustrate the artistic and social landmarks they brought about and featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen and Steve Vai.

Publisher: New York, NY : Doubleday, 2016
Edition: First edition
ISBN: 9780385540995
9781101970393
Branch Call Number: 787.87 TOL 2016
Characteristics: pages cm
Additional Contributors: Di Perna, Alan 1953-- Author

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