3 Kings

3 Kings

Diddy, Dr. Dre, Jay-Z, and Hip-hop's Multibillion-dollar Rise

Book - 2018
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Grand Central Pub
Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z

Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.

Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Baker & Taylor
"Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.

Baker
& Taylor

Greenberg traces the careers of three of hip-hop's most dynamic stars: Diddy, Dr. Dre, and Jay-Z. In examining their entrepreneurial genius, he traces the journey of what is now the world's most influential genre-- and made three successful musicians into the three richest American musicians, period. -- adapted from jacket.
Traces the music careers and entrepreneurial genius of three kings of hip-hop, describing how they made the genre into a way of life that includes fashion, film, food, electronics and more and represent the embodiment of the modern American Dream. 35,000 first printing.
Traces the careers of Diddy, Dr. Dre. and Jay-Z to reveal how hip-hop is no longer simply a musical genre, but a way of life that has opened new paths to profit and critical acclaim.

Publisher: New York : Little, Brown and Company, 2018
Edition: First edition
ISBN: 9780316316538
Branch Call Number: 782.42 GRE 2018
Characteristics: xii, 307 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm
Additional Contributors: Fab 5 Freddy 1959-

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