Barrel-aged Stout and Selling Out

Barrel-aged Stout and Selling Out

Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

eBook - 2018
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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs, and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story, and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Publisher: [United States] : Chicago Review Press, 2018
ISBN: 9781613737248
1613737246
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
text file
Additional Contributors: hoopla digital

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josiehann
Nov 15, 2018

Regardless of where fall on the "craft vs corporate beer" continuum, this is a great read. Well researched and incredibly informative. And the sense of storytelling makes this an easy and enjoyable book to consume.

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