Small Is the New Big

and Other Riffs, Rants, and Remarkable Business Ideas

Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.

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[United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2006.

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